You can still feel hints of summer in the air, even though the liveliness of the beaches and the crowds in the streets of Omiš are now behind us. Once again, our guests have returned home with unforgettable memories of their time in Omiš, many of which were shaped by our “Omiš Summer Frei” program, which brought over 100 days of different events designed for all generations, most of which were completely free!
Just like every year, we made sure there was something for everyone — families, sports enthusiasts, music and movie lovers, culture fans, and nature explorers. Everybody found something they enjoyed, and we did our best to make sure every guest took home pieces of Omiš they loved the most. This was our way of saying thank you to all who chose to spend their summer in Omiš!
This year, Omiš Summer Frei attracted more than 10,000 visitors across over 140 events, which wouldn’t have been possible without the help of more than 100 passionate collaborators, including tour guides, heritage interpreters, klapa singers, trainers, entertainers, and participants in our legendary pirate parades.
Tours, recreation, cinema under the stars & Pirate Days
From Monday to Friday, history and culture lovers could freely join free walking city tours, guided visits to the City Museum, or storytelling tours in Gata, sharing the legend of Mila Gojsalić. There were also tours of the pirate fortress Mirabela, brought to life by a costumed cultural heritage interpreter.
If you were looking for some action, you could join popular aqua aerobics in the shallows or take easy guided hikes up to Fortica. There were also free a cappella klapa performances filling the streets with heart-melting melodies, and exciting folklore nights for music and dance lovers.
The little ones had plenty of fun every week at Punta Beach with creative workshops, shows, and sports games. And every Monday night, everyone could chill out together at the open-air cinema under the stars.
Our three Pirate Days in July and August were definitely the highlight of the summer in Omiš and the centerpiece of the Omiš Summer Frei program, culminating in big concerts by Croatian star singers Zorica Kondža, Petar Grašo, and Dražen Zečić, who helped us celebrate Omiš’s pirate heritage.
Another Record-Breaking Season
We’re really happy to see such a successful season behind us, confirmed by a record number of visitors who chose Omiš as their summer destination. Between January 1st and September 30th, 2025, we recorded 1,038,977 overnight stays, which is a 2% increase compared to last year. We also saw 171,491 arrivals, marking a 3% increase compared to 2024.
We’re proud that our initiative to showcase the town in a clearer and more engaging way has become a recognizable symbol of summer in Omiš — Omiš Summer Frei, and the 5th season is already on its way. We can’t wait to share our Omiš experience with you all over again!